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New Bike Shop on the Shore: Echelon Cyclery

April 1, 2012
Echelon Cyclery - PixlrOMatic

Big Red on Barrys Point Road

“New Bike Shop”, well not exactly “new”, always on the cutting-edge of local bike-news I only heard about Echelon three months after they opened via a feature in our local rag.

Situated halfway along Barrys Point Road their big red shed is hard to miss and if you arrive by car (oh, the irony) there’s plenty of parking at the door. Unfortunately I rode my bike and there is nothing out front to safely lean, let alone lock a bicycle to. Come-on guys, get with the program, how about a bike-rack?

After this initial bike-parking shortfall (not uncommon among bicycle retailers for some bizarre reason) I wheeled my steed inside and was greeted by Brett, the owner and manager. He gave me a quick tour around his pride and joy and the other staff I met were equally friendly.

As a Specialized Concept Store the showroom is choc-a-block with, well, Specialized bicycles. Specialized make some of the most high-tech bikes money can buy and you’ll find them ridden at the pointy-end of any major road-tour or World Championship. With that focus on racing and performance it’s no surprise Echelon’s showroom is dominated by road, triathlon and mountainbikes, but make your way to the lower level (in the far corner) and they have a good selection of childrens bikes also.

As a mountainbike fanatic I’ve long had a soft spot for Specialized. This Californian firm was the first to mass-produce the mountainbike way back in 1981. That bike was the original Stumpjumper and you could walk into Echelon tomorrow and still buy a “Stumpy”, they’ve been making them continuously for 31 years!

I’d like to see more urban bikes on offer, maybe that will come as this sector continues to grow. Specialized created the sister-brand Globe to supply just that market and they have some classy offerings on offer like the Live and the Daily.

Good luck to Brett and the team, can’t be easy making a quid selling bikes. I wish them well in their new enterprise.

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5 Comments leave one →
  1. Angela S permalink
    April 12, 2012 11:56 am

    Have you also done a piece on the new cycle shop in Brown’s Bay? Sorry I’m in a hurry and can’t search—- seems to be mostly electric and folding bikes and on the expensive end of the scale but then – many bikes are on the expensive end of the price scale.
    I’m currently hunting for good towbar and bike rack fitter on the Shore.
    Ended up getting a decent rear carrier for my Bauer Venus at Pack n Pedal [in the closing Albany sale even] so now still looking for mudguards – The Warehouse and Kmart do not have them and my bike retailer has not rung me back.

    • April 12, 2012 12:06 pm

      I need to get to Browns Bay, would love to test-ride an e-bike on the hills around here. Quality e-bikes are expensive compared to pedal-powered ones but you get what you pay for!
      Try some of the bike-shops on Barrys Point Rd for mudguards.

  2. Angela S permalink
    April 20, 2012 10:18 am

    Thanks for that info. Also I tracked back through the blog looking for the info about the form to fill in and possibly win bike accessories. this was supposed to be available at Gulf takeaways and/or the dairy next door on Cnr of Sunnynook Rd and East Coast Rd. Neither of them have it, did I dream this or see it on another blog/website?

    • April 20, 2012 7:16 pm

      That sounds like the competition they ran a couple of years ago when the East Coast Rd shared use path opened?

      • Angela S permalink
        April 20, 2012 8:52 pm

        ah ha, obviously didn’t notice the date. Hope someone got some nice goodies for their bike then.

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