Ride Bikes, Save Doh
They are looking at why so few users of the Northern Busway arrive there by bike. The busway has proved extremely popular and car parks fill up quickly, but the bicycle racks are relatively empty.
My brief for the flyer and accompanying poster was to “make them eye-catching & colourful”.
I thought my concept was a little clichéd, you know… “bikes are the missing piece of the puzzle”, so instead of an illustration I made the puzzle pieces with Play-Doh for a slightly different look.
Finding Play-Doh in our house not contaminated with cat fur or biscuit crumbs was a challenge so any old colours were used and I fixed them up later in Photoshop. I kept the layout and typography super simple and hoped the prominent picture would capture people’s attention long enough for them to board their bus (flyer in hand) and read some of the text on the trip into town.
It was somewhat ironic that when I popped up to Albany in the car to see how the posters had turned-out I couldn’t get a bloody park anywhere. I ended up legging it across the fields from the mall parking-lot, and as is often the case, the round-trip would have been just as quick by bicycle.
I now understand why the crematorium below was built in the busway car park. Turning up at 8am on a rainy monday morning (praying there is a free parking spot) must be VERY, VERY stressful!
Do any of you guys use the Northern Busway? Do you ride your bike to the station and use the bike-racks or bike-boxes provided?